About Us

Discover our vision, mission, and the driving forces behind our impactful initiatives that shape communities and foster positive transformation.

Who We Are

We are a strategic catalyst agency for and under the purview of the Ministry of Youth and Sports (KBS).  As an impact-driven, non-profit company limited by guarantee (CLBG), Impact has three focus areas namely youth, esports and media across several flagship brands; Impact Malaysia, Picksum, Rakita 107.9, Esports Integrated, Spacerubix and mySukan TV.  All of our brands are dedicated to fulfilling their role under each focus area with each engaging with specific target audiences.

As a strategic catalyst, our roles involve bringing experience, expertise, and strategic methodologies to help catalyze, create, consult on, and innovate initiatives centered around youth and sports. We ensure that all our initiatives align strategically with KBS’ mission, vision, and goals.

Our Vision & Mission

Our vision is to be the leading catalyst for a sustainable development and empowerment of the youth community, esports ecosystem, and the media industry.  Through our holistic approach, we envision a future where youths thrive, becoming agents of change, pushing boundaries and shaping the world with compassion, resilience and creativity.

Our mission is to empower and uplift youth through the convergence of social impact, esports and media.  By providing learning resources, inclusive platforms, engaging content, and meaningful participations, we strive to inspire the youth to excel, innovate and positively impact their communities.

Our Core Values

01.

Integrity

We believe in being transparent and ethical in every aspect of our business.

02.

Growth Focused

We believe that a company’s growth and the personal and professional growth of its employees are one and the same.
03.

Socially Conscious

We take active efforts to incorporate social impact in all aspects of our business.
04.

Entrepreneurial

We believe in embracing the entrepreneurial spirit of being critical, proactive and adaptable.
05.

Consultative

Being consultative is a two-way street. We aim to create a culture of willingness to accept and seek out advice and feedback from others as well as a willingness to provide the same.
06.

Innovative

We seek out and actively prioritize innovative solutions to stay ahead of the curve.

Corporate Structure

Board of Trustees

Impact Integrated also ensures a balanced but active involvement of the Board of Trustees in the management of the company. Quarterly board meetings are conducted to discuss key management issues. Transparency is ensured between management and the board to allow for an effective and ethical decision-making process, in managing and governing Impact Integrated.

Sheikh Farouk

Chairman
Managing Director, AEON Big

Sheikh Farouk is a highly accomplished finance professional with a diverse range of experiences in the corporate sector. Currently serving as the Managing Director of AEON Big, he brings a wealth of expertise and strategic leadership to the organisation. From 2003 to 2021, he spent 18 years at Nestle Group of companies, where they held various key positions. His roles within Nestle encompassed a broad spectrum of responsibilities and showcased his versatility and adaptability in the finance domain.

Notable positions held during his tenure at Nestle include Finance Project Manager for Zone Asia, Oceania, and Africa, Strategic Business Unit Controller, Global Finance Lead for Innovation and Renovation, Cash Management Advisor & Foreign Exchange & Risk Regional Manager, Facilities Services & Real Estate Lead for Nestle Business Services, Factory Financial Controller, and Business Unit Controller.

Norhidayati Zakaria

Trustee
Principal Assistant Secretary, Corporate Administration & Coordination Unit, GIC

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Norhidayati is a dedicated professional with a strong background in administrative and financial management. Her career spans several notable positions within the Malaysian government, where she has made significant contributions to various departments and organisations. In 2008, she joined the Accounting Division of the Prime Minister's Department.

In 2012, she transitioned to the Hospital Sultanah Nora Ismail, a part of the Ministry of Health Malaysia. In 2013, she then moved to the Organisational Development Division within the Public Service Department. In 2021, she had joined Government Investment Companies Division, Ministry of Finance. With her proven track record of success and dedication to public service, she continues to make valuable contributions to the Malaysian government.

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Ts. Dr. Nagulendran Kangakayatkarasu

Ordinary Member & Trustee
Secretary General, Ministry of Youth and Sports
 

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Dr. Nagulendran Kangayatkarasu, or better known as Dr. Nagu, joined the Malaysian Government as a Diplomatic and Administrative Officer in 1995. A Chevening Scholar, he has been for most of his career worked on issues related to biodiversity, biosafety and environment. His doctoral studies at the University of Nottingham focused on biodiversity governance in Peninsular Malaysia. He has been involved mainly in policy formulation, developing legal frameworks, diplomacy and negotiations as well as stakeholder engagements on the many issues and facets of national and global environmental governance. He feels that it is a joined responsibility of all to ensure environmental concerns are mainstreamed into national and global socioeconomic development agenda. He too advocates that changes at an individual level to live in harmony with nature is a powerful catalyst to augment the implementation of the Sustainable Development Goals.

Recently, on 25 August 2021, Dr. Nagulendran had been appointed to MOSTI as the Deputy Secretary General of Planning and STI Enculturation. Among his main task is related to National Policy on Science, Technology and Innovation (NPSTI) 2021-2030, recognition and development of STI talent,, promotion of STI to the public, including STI enculturation to targeted groups, particularly students, as well as using STI as an enabler in addressing national challenges, policy formulation, project/program implementation and for foresight based on 10-10 MySTIE Framework..

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Kudsia Kahar

Trustee
Co-Founder, Metamorfosa

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Kudsia is a renowned broadcasting professional with an impressive track record of 30 years in the field of traditional and digital media. She has made significant contributions to the Astro and Star Media Groups, where she played a pivotal role in conceptualising, launching, and managing several highly successful radio stations.

During her tenure, Kudsia spearheaded the development and growth of stations such as Hitz, ERA, and Sinar FM, transforming them into super brands within a remarkably short span of two years. Her visionary leadership and strategic expertise played a crucial role in positioning these stations among the Top 10 commercial radio stations in Malaysia.

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Izzat Afifi

Trustee
President of Majlis Belia Malaysia

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Izzat is currently serving as the President of Majlis Belia Malaysia and holding a significant role as a Partner at Messrs. Izzat & Co. He earned his LLB in Law and LL.M in International Law from the International Islamic University Malaysia, showcasing his commitment to legal expertise and a profound understanding of international legal matters. With a passion for youth empowerment and a wealth of legal knowledge, Izzat is influential in both the legal and youth advocacy sectors in Malaysia.

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Sasibai Kimis

Trustee
Founder, EARTH HEIR®

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Sasibai Kimis, the founder of social enterprise Earth Heir, left her successful finance career to make a difference in Malaysia. With experience working with the UN in Ghana and as an investment banking analyst in New York, she later worked at Khazanah Nasional before founding Earth Heir in 2013. Earth Heir is a Malaysian luxury craftsmanship brand that produces contemporary bags, accessories, and lifestyle products.

The brand's mission is to support traditional artisans and marginalized communities while preserving heritage craftsmanship. To date, Earth Heir has positively impacted over 500 artisans in six Malaysian states and holds fair-trade certification. Sasibai Kimis has received recognition for her efforts, including being named one of Wharton's 40 Under 40 and receiving an Eisenhower Fellowship in 2015.

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Samuel Siew

Trustee
Chief Executive Officer, Courtsite

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Samuel is a highly respected coach and educator in Malaysia, renowned for his dedication to developing individuals in sports. With extensive experience in both the sports and tech industries, he has become a true inspiration. Sam has mentored diverse individuals, including professional athletes, students, corporate members, and communities. As the former Head of Grassroots at the Football Association of Malaysia, Sam played a pivotal role in fortifying national grassroots development structures. He established a clear football pathway for children aged 6 to 12, introducing key policies, nationwide competitions, coaching courses, and child safeguarding measures that continue to make a lasting impact.

In late 2020, Sam joined Train Effective London, an app founded by Rio Ferdinand. Initially leading the Asia Pacific region, he later oversaw scouting showcase camps in England and America as the Head of Operations. Motivated by his passion, Sam returned to Malaysia to further develop the sports and tech industries. Today, he leads the dynamic team at Courtsite, a groundbreaking sports aggregator platform revolutionizing sports accessibility and efficiency for more than 150k players, owners of sports venues, and stakeholders.

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Leon Koay

Trustee
Director, Corporate Strategy at Maybank Global Banking

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Leon Koay is a professional with a diverse background in corporate strategy and finance. Currently serving as the Director of Corporate Strategy at Maybank Global Banking, he is also a Director at WORQ, where he leverages his expertise in strategic planning and financial markets. With a successful track record, Leon previously held the role of Managing Director in Financial Markets and Co-Head of Wholesale Banking, handling both conventional and Islamic businesses at Standard Chartered Malaysia from 2011 to 2016. He also brings extensive leadership experience from his time as Managing Director at Bangsawan Group from 2016 to 2022 and as the Non-Executive Chairman at Century Bond Berhad from 2019 to 2021. Notably, in 2021-2022, Leon assumed the position of Minterest Interim Chief Commercial Officer, providing crucial operational support and management expertise during a pivotal phase in Minterest's growth as they secured Series B funding.

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Johan Rozali-Wathooth

Trustee
Founder & CEO of Bintang Capital Partners

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Johan has extensive experience in impact investing and corporate management. He is the Founder and Chief Executive Officer of Bintang Capital Partners (Bintang) and also holds the role of Deputy Chief Executive Officer at AHAM Asset Management, formerly known as Affin Hwang Asset Management, a portfolio company of CVC Capital Partners. Under Johan's leadership, Bintang has become a pioneering ASEAN impact investment firm. I addition to his corporate work, Johan also serves on the boards of various impact organisations including as Trustee of the Tunku Abdul Rahman Foundation and as Honorary Treasurer of the Malaysian Leprosy Relied Association. Johan's career path began in the UK, where he worked for various leading global alternative investment firms. He started his career with Arthur Andersen's (subsequently Ernst & Young's) Corporate Restructuring practice in London.

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John-Son Oei

Trustee
Founder & Group CEO of EPIC Collective

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John-Son Oei is the visionary Founder and Group CEO of Social Enterprise - Extraordinary People Impacting Community (EPIC) Collective. Under his leadership, EPIC Collective has blossomed into a dynamic ecosystem of companies and platforms, all geared toward the inspiring mission of empowering individuals to become Extraordinary People Impacting Communities. With a passion for creating positive change, John-Son has been a driving force behind EPIC Collective's innovative initiatives and its dedication to making a lasting impact on communities.

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Athari Bahardin

Trustee
Senior Associate at J. Kuldeep Kumar & Co.

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Athari is a dedicated legal professional currently serving as a Senior Associate at J. Kuldeep Kumar & Co. His journey in the field of law commenced with his Bachelor of Legal Studies at Universiti Teknologi MARA, where he honed his foundational knowledge. Building on this, he pursued his Bachelor of Laws (LL.B) at the same institution, further enriching his legal expertise. With a commitment to the legal profession, Athari brings valuable insights and skills to his role as a Senior Associate.

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Deborah Chan

Trustee
CEO, Wiki Impact

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Deborah is the co-founder of Wiki Impact, a Malaysian media network focused on the impact industry. With a passion for addressing crucial societal issues, Deborah and her team share stories and data that highlight impactful organizations and changemakers. Their 'Poverty Project' aims to reshape the narrative around poverty in Malaysia and inspire future changemakers.

Prior to Wiki Impact, Deborah worked as a sustainable tourism consultant and headed the sustainable tourism department at Wild Asia. With over 18 years of experience in community and rural development work, her expertise and dedication have been invaluable in driving positive change and transforming lives.

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Management Team

Impact leadership showcases the exceptional individuals who drive our organisation forward with their vision, expertise, and dedication. These dynamic leaders bring diverse perspectives, unique skills, and a shared passion for success. Through their guidance and strategic direction, they inspire our teams and cultivate an environment of innovation, collaboration, and growth. Get to know the exceptional leaders who shape the future of our company and lead us towards new heights of achievement.

Ahmed Faris Amir

Chief Executive Officer

Ahmed Faris Amir or widely known as Med is the CEO of Impact Integrated, a strategic catalyst agency for and under the purview of the Ministry of Youth and Sports (KBS). A bachelor’s degree of Pure Physics from UiTM and a generalist by design, Med dabbled in a plethora of entrepreneurship ventures in education, food and beverages, events, fashion, tech, management consulting, and social activism, prior to his current stint.

Upon completing his task to audit, restructure, and remodel the government agency during his tenure as Acting CEO in early 2019, Med then spearheaded the founding of Impact Malaysia, Esports Integrated as well as mySukan TV and all other flagship programs and initiatives under Impact Integrated.

Shamila Shereen

Director of Corporate Services

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Shamila is a dynamic leader at Impact Integrated, overseeing Finance, HR, Asset Management, and Governance. With extensive experience in auditing for renowned global firms, she brings valuable expertise to her role. Notably, she single-handedly obtained ISO 9001 certification for the Malaysian Football League and led the development of the Football-Economic Control Regulations, positioning Malaysia as the second country to implement them after La Liga in Spain.

In her previous role, she excelled as the head of financial planning and analysis for the Shell Real Estate Account, surpassing targets and ensuring cost-effective operations. Beyond work, Shamila enjoys engaging in sports like futsal, badminton, and hiking.

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Mastura M. Rashid

Vice President, Strategy & Communications

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Mastura designs, prototypes and innovates impactful strategies and systems for Impact Integrated, and spearheading the company's strategic communications initiatives. She was previously an advocate for human rights and women’s political participation, and co-founded several social enterprises on poverty alleviation. Mastura was the first Asian to be awarded the Muhammad Ali Humanitarian Award (2014) and was Her World’s Young Achiever of The Year (2017). Beyond changemaking, she enjoys travelling on a shoestring, creating music and power breakfasts.

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